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Cinemática fórmulas3/15/2024 It decides how it looks, how it drives and how fast it can go. It was devised by Ben Newbury working alongside Taya Mai, Creative Lead at Miai Brand Partnerships and Ramy Dance, Founder and EP at Common People Films.Ĭlaudine Harris, CEO of Miai Brand Partnerships, said, “It was an absolute pleasure to work with the team at Common People Films, on the creation of the video to announce Xbox as The Official Console Partner for the BWT Alpine F1 Team.”īen Newbury, director at Common People Films, said “What could be more fun than working for Xbox and Alpine F1? Throw a motion control shoot and CG smoke into the mix and it got nerdy - but it was epic! Since the re-introduction of ground effect and the engine freeze in 2022, the most important element of a Formula 1 car today is its aerodynamics. The piece was shot on a motion control rig using an Alexa LF camera. The camera then moves to the back of the car to reveal an Xbox Nexus created by the smoke floating in mid-air. Green smoke engulfs the car, simulating an aerodynamic test. The film shows an Xbox Series X powering a wind tunnel facility, which triggers a rolling road the Alpine F1 car is sat on. The campaign will run on YouTube and across all of Xbox’s social media channels. The launch film, which showcases the raw power of these two powerhouses, was created by Common People Films, directed by Ben Newbury, in collaboration with Miai Brand Partnerships. Xbox have announced they are the proud new Official Console Partner of the BWT Alpine Formula 1 racing team with a global social media campaign.
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